COMMUNICATION APPROACHES AND SPECIALISTS THAT CAN IMPROVE FISHERIES MANAGEMENT

Effective communication creates a shared meaning. This paper works to do that for four communication approaches (Outreach, Education, Social Marketing, and Engagement) that are commonly performed by fisheries managers but poorly defined and can easily be confused of conflated.

This article appeared as a cover story in the July 2024 issue of Fisheries. It can be accessed in the print version of the journal, through the citation link below, or to colleagues by contacting me via email.

Robison, V., Jones, M., Erickson, B. and Biedenweg, K. 2024. Communication Approaches and Specialists that Can Improve Fisheries Management. Fisheries, 49: 319-326. https://doi.org/10.1002/fsh.11090

Journal Article: Fisheries Communication

COMMUNICATION APPROACHES AND SPECIALISTS THAT CAN IMPROVE FISHERIES MANAGEMENT

Effective communication creates a shared meaning. This paper works to do that for four communication approaches (Outreach, Education, Social Marketing, and Engagement) that are commonly performed by fisheries managers but poorly defined and can easily be confused of conflated.